Marketing, with Disk and Careers in Marketing Guide, 1993-1994 [ePub]

by Joel R. Evans

Provides an integrated treatment of all major marketing topics, and incorporates emerging areas such as customer service, ethics and social responsibility, international marketing, service marketing, and the total quality approach. In this edition coverage, cases and examples reflect the dull spectrum of marketing practitioners - large and small firms, goods and service-based companions, profit and non-profit organizations, channel members, industrial, consumer and domestic, and international firms. An instructor's resource manual is available (0-02-334273-0), as well as a study guide (0-02-334238-2).

05.06.2014

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