URL typos earn Google $497 million per year, study says

Google could be earning some $497 million a year from the registered owners of website addresses that mimic typographical errors in existing sites, according to a new study. Harvard University researchers Tyler Moore and Benjamin Edelman estimate that Google could be making millions from the practice, known as “typosquatting.”

…estimated ratio of typosquatting site, we estimate that typo domains collectively receive at least 68.2 million daily visitors. If these typo domains were treated as a single website, that site would be ranked by Alexa as the 10th most popular website in the world. It would be more popular, in unique daily visitors, than twitter.com, myspace.com, or amazon.com!
The researchers estimate that almost 60 percent of these sites have ads supplied by Google. With some back-of-the-envelope math, that amounts to $497 million per year in revenue….

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URL typos earn Google $497 million per year, study says

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